Issue 126

Meme, myself and AI

Hello, dear readers! 👋

In this issue, among other things:

• The paradox of Toga complexity. Why any simple product will become complicated

• Design features for Generation Z

• Tips for those who have decided to move into design management

• How to make the HEART interface metrics framework work

• The difference between European and Chinese applications

• New AI tools for image editing and facial animation

• Modern bakery branding

• …and much more!

Enjoy reading!

🗞 News and articles

Designing For Gen Z: Expectations And UX Guidelines

Vitaly Friedman spoke about the design features for Generation Z and explained why it is sometimes worth ignoring generally accepted design tips.

Features of the zoom generation:

• The most diverse in terms of race, ethnicity and self-identification

• Familiar with the digital experience, but often disappointed in it due to low speed and confusion

• By default, he is skeptical about brands and advertising. When searching for information, he relies on social circles, reputable people and peers

• He likes short forms of content, but the duration of attention may increase depending on the context

• The main search engine is YouTube, not Google

Design Tips:

• For Generation Z, it is usually recommended to release short content in the "Tik-Tok" format, but it is better to do the opposite. It is important to engage this audience with good and honest stories

• Avoid artificial images and generative content. Reflect the real world with real people in your ads, even if they are imperfect

• The mobile-first principle has been replaced by the mobile-only principle. Now desktop versions of products may not be used at all

• The content should also be focused on mobile devices. Use paragraphs up to 50 words, sentences up to 20, and write the text itself briefly and concisely. Specify the key ideas first, and then the details

• Subtitles should be enabled by default. Many people watch videos without sound or in a language that is foreign to them

• It is important to maintain the internal motivation of users. They should feel their contribution, progress and responsibility

Tog's paradox

A theoretical article about the paradox according to which the development of simple and effective products inevitably leads to the development of more complex ones. This is due to the fact that by shifting some of the work to the product, people are looking for new, more complex challenges and require more functions. Thus, their workload remains at the same level or grows.

The authors point out that it makes no sense to formulate requirements for a future product in advance. Instead, it should be developed iteratively, taking into account more and more new user needs.

Note to New Design Managers

Hardik Pandya shared a lot of valuable tips for those who decided to move from design to design management and management.

He gave advice on time management, effective communication, decision-making, prioritization and planning, leadership, team management and communication with higher management, as well as how to be a good designer yourself.