Issue 127

Brutal Family agents

Hello, dear readers! 👋

In this issue, among other things:

• How to choose names for brands and products. Practical tips

• The concept of agent clouds. The Future of AI

• How to make beautiful focus contours on a website

• How to create a consistent set of illustrations in Midjourney

• A strategy for fast and efficient execution of any project

• 12 Tips from OpenAI on using ChatGPT for students

• Annual map of current UX designer tools

• Updating the legendary Futura PT

• …and much more!

Enjoy reading!

🗞 News and articles

Naming your brand, from start to finish

Guys from the Koto design studio shared their experience and practical tips on choosing names for brands and products.

They sorted out the whole way from generating a lot of ideas to choosing the best option and its legal verification. In the course of the article, the authors analyze real-life examples from the studio's experience and not only.

The main thoughts:

• Paradoxical as it may sound, but the name is the least important thing in the brand. People don't think about names — they just accept them

• Despite their secondary importance, a good name can increase brand awareness and become part of the culture

• A good name attracts attention and serves as an advertisement that tells about the company's services and values

• The name does not exist in a vacuum. It will be surrounded by various graphics and brand advertising, which should be taken into account immediately

• Names that are too descriptive or too made up are the hardest to remember

• There are no completely original titles. Many are based on trends or may already be busy

• During the selection process, it is important to immediately check the availability of a suitable domain name

• It is important to take into account the perception of the name in different cultures and languages. Companies often use localization of names, especially between eastern and Western markets

• Metaphors and wordplay can help create an original and memorable title.

• When choosing the final name from the list, form clear criteria. For example: the name should convey the brand strategy and be easy to pronounce

• After selecting the name, test it for legibility. Apply it to various media, discuss it in conversation and even pronounce it on the phone

The 10 principles of product discovery

Martin Spinnangr described 10 tips that will help you launch a successful product, and also shared links to useful books and articles on the topic.

Tips from the article:

• Often a product starts with the hypothesis of marketers, sales department and other specialists, but they may be wrong. Before you start doing something, chat with your potential users

• Communication with future users is an important stage, but people do not always know and understand what they really need. Use alternative means to test your hypothesis

• There is uncertainty when launching any product, so don't waste time making rigid plans. Use a flexible approach and make changes by getting new information from customers

• Be prepared for mistakes and remember that a bad experience is also valuable. Take it into account and adapt, instead of continuing to sell a non-working idea

• After launching, you may realize that your theory is not working the way you planned. Create new iterations and improve the product until it starts to make a profit and solve user problems

• Think not only about how to create the perfect product, but also about how to sell it. Without a good business model, no one will buy anything.

• Prioritize your hypotheses and check the riskiest ones first

• The more accurate the test, the more difficult and expensive it is to carry out. Start with simple primary tests and move on to more thorough ones only when you realize that your hypothesis is confirmed

• It is impossible to make long-term profitability forecasts at the early stages, but it is important to conduct an initial market assessment. This is necessary so that you do not waste resources on developing a good, but not profitable product.

• Demonstrate your progress with the help of the test results obtained, moving from simple tests to more complex ones. This will allow the team to understand that you are moving in the right direction

Beautiful focus outlines

Thomas Gunter spoke in detail about how to make beautiful focus contours — lines that highlight the active element on the page. This selection is necessary to maintain accessibility when navigating with buttons or if the user does not see the cursor well.

The article contains ready-made code snippets and examples from real projects.