Hello, dear readers! 👋
In this issue, among other things:
7 UX Problems on SaaS Product Websites That Reduce Sales
How to coordinate shadows on different platforms and in tools
Annual report on trends in the development of design systems
A selection of basic tips for digital hygiene
Report of the largest venture capital company on trends in the market of AI products
MCP plugins for integrating AI into Blender, Unity, and Unreal Engine
…and much more!
Enjoy reading!
🗞 News and articles
The Baymard Institute conducted a study of SaaS product marketing sites and named seven common UX problems that prevent users from making a purchase decision.
According to their data, 20% of sites cannot visually show the product interface, 44% have unclear tariff plans, and 93% have no links in the description of the plans to the description of the options included in them.
7 ideas for improving websites:
Show the service interface so that users can immediately understand what your product looks like. This usually motivates further study of functions and plans.
Create separate pages for specific usage scenarios so that customers can see exactly how the product solves their specific tasks.
Make pricing tables easy to study. Due to unclear or ambiguous tariff descriptions, the user may delay the purchase decision.
When listing functions in the table, they need to be explained immediately on the spot or by reference.
The plan table should list all the important functions, even if there are many of them. The availability of the necessary options strongly influences the user's purchase decision
Tables with plans should be convenient for quick scanning. Use grouping, headings, line coloring, and other techniques correctly.
Clearly indicate the available integrations and compatibility with other tools. This greatly influences the purchase decision.
Article with tips on how to negotiate a salary when you get a job at a company. The article was written by a developer about developers, but all these tactics and tips are quite universal, so they will be useful to designers as well.
Design Systems Report 2025. An annual report on trends in the development of design systems, based on a survey of designers. About tools, management, exchange of experience and other subtleties.
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