Issue 52: Slow design in the rapid histography
What are dynamic AI interfaces and why are they the future; A selection of the best plugins for ChatGPT; A platform for creating AI-based applications and so much more!
Hello, dear readers! 👋
In this issue, among other things:
The History of Art Deco
What are dynamic AI interfaces and why are they the future
The manifesto of "slow design" from the Family Studio
How to manage the user's attention at the first sight of the page
What are design patterns in a design system
Interviews with motion designers and directors about works for luxury brands
A selection of the best plugins for ChatGPT
Open source utility for creating realistic deepfakes
The updated Fluent 2 design system from Microsoft
A platform for creating AI-based applications
Free online course from Figma about design systems
Review of new products from Apple c WWDC presentation
Enjoy reading!
📌 This is worth noting
Arts Décoratifs: The History of Art Deco
Article by Marion Gerlinger about the history of the Art Deco art style, which gained worldwide popularity in the 1920s and 30s. The author tells about all the periods of the heyday and stagnation of the style, its characteristic features and manifestations in all significant areas of art.
Arts Décoratifs: The History of Art Deco
🗞 News and articles
Christopher Butler talked about managing the user's attention when studying a site page.
He pointed out that when users get acquainted with the page, they quickly scan the contents of the screen, asking questions about what kind of information it is, how interesting it is to them and what to do next. In this situation, a competent information architecture can convince them to pay more attention to the page, and not just scroll through it.
The main thoughts from the article:
Users scan the information on the page while scrolling. Therefore, the elements of the page, which were conceived by the designer as static, will be in motion
When designing a page, it is not important whether users will scroll it, but how fast they will do it
People are used to emotional and enticing home screens on websites, so they immediately scroll down the page to get to the point
If you align the key information only on the left side, it will be easier for the user to process it with a cursory scan
Visual hierarchy helps the user to understand a large and complex structure, and empty spaces help to mentally group information when reading
The higher the information density of the page, the more difficult it is to understand
The Rhythm of Your Screen - Christopher Butler
Family Studio has published a manifesto of "slow design", in which it calls for a balance between traditional design principles and the use of modern technologies.
Theses of the manifesto:
Creativity, art and design are a unique expression of human experience based on history and culture. Therefore, they must be created by man himself
Quality is more important than quantity. Instead of constantly chasing the latest tools and technologies, it is important to focus on maximizing the development of existing ones
The benefit of designing is not only to create a new product, but also to improve your skills, as well as to get satisfaction from creating something with your own hands
Creativity and consumption must be conscious, so the design must take into account the impact of the product on the environment and society
Traditional design methods have the same value as modern ones, so it is not necessary to abandon the wisdom and experience of past generations
Good design takes time. By slowing down, we can create more meaningful, effective and durable projects
A good design combines beauty and functionality, resulting in an item that is both pleasing to the eye and practical to use
Design should not be an isolated activity. It should promote cooperation and mutual learning to reflect diverse views and experiences
David Hoang spoke about the concept of dynamic interfaces of the future, which will be trained in real time and adapted to the needs of each individual user thanks to AI technologies.
According to his forecast, when designing such dynamic AI interfaces, it will be necessary to pay attention not only to the design of individual screens, but also to what scenarios the interface will be able to develop independently when used.
He also explained why such interfaces are necessary, what is the advantage of continuous personalization over classical A/B testing, and why new applications should not depend on the form factors of individual devices.
Design Patterns Are A Better Way To Collaborate On Your Design System
Ben Clemens spoke about creating design templates for design systems that will not only help coordinate the work of designers and developers, but also allow them to work in parallel with each other. He says that it is not individual visual elements that are important in a design system, but rather templates that can be reused and adapted for different tasks, and which should be built taking into account the unique features of your product. For example, these can be profile templates, tables or grids with content.
In the article, Ben also provides a clear example of how such templates can be developed at the initial design stage. He suggests describing the structure of the future template and the key attributes of its components in the form of a text document that all team members will rely on. Such a document will allow designers and developers to start working at the same time, as well as simplify the implementation of the design after it is ready.
Design Patterns Are A Better Way To Collaborate On Your Design System — Smashing Magazine
⚡️ Briefly
Why this ad made me stop scrolling. Growth Design analyzed a particular example of a nondescript but effective advertisement in the feed and explained why it attracts the user's attention.
The Psychology of Advertising: Why this ad made me stop scrolling
New technologies
An overview of new products from Apple, which the company released at the WWDC 23
Announcements:
Vision Pro — a mixed reality headset that will allow you to run multiple applications simultaneously in a virtual workspace. Users will be able to control the 3D interface using gestures, eye movement and voice, as well as using classic accessories and input devices. The device is equipped with 12 cameras, LiDAR sensors, as well as an M2 processor and a specialized R1 chip. The headset will go on sale in early 2024, and the price will start from $ 3,500
MacBook Air with a 15-inch screen, M2 processor, 24 GB RAM and 2 TB storage. Price — from $ 1,299
Mac Studio with an M2 processor or a new M2 Ultra processor, which is 20% more powerful than the M1 Ultra. Price — from $ 2,000
Mac Pro based on the M2 Ultra processor. Price — from $ 7,000
MacOS 14 Sonoma. Added support for widgets from other devices, a special game mode, a background removal function for video conferences and other improvements
iOS 17. An automatic text transcript during calls added, the ability to customize the design of the call screen, the NameDrop function for transferring contacts and much more
iPadOS 17. Added a lock screen setting similar to iOS, the Health app, extended support for editing PDF files and other updates
Updated watchOS and tvOS
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