Issue 56: Overestimating brand uniqueness
What is the ideal design process; A large study on the actual uniqueness of brands; How to use the concept of atomic design in practice and so much more!
Hello, dear readers! 👋
In this issue, among other things:
What is the ideal design process
How Designers Use AI in Font Design
A large study on the actual uniqueness of brands
Why AI is a new milestone in the history of mankind
Why AI can't be trusted with UX research yet
How to use the concept of atomic design in practice
Instructions and template for conducting a heuristic evaluation of the product
Basic ChatGTP and LLM Courses
116 Free Animoji style avatars
Enjoy reading!
🗞 News and articles
A Report on Brand Distinctiveness
A smartly designed report on what percentage of logos, slogans, mascots, colors and products are actually fundamentally different from competitors. The authors conducted a large study, which involved more than 26,000 respondents from 25 countries, and found out that out of 523 analyzed brands, only 15% are truly unique.
Artificial intelligence and real font design
Type.today collected in one article brief information about which neural networks designers use today to develop fonts and how these neural networks differ. They told how neural networks cope with font design, how they learn and how much time it takes, what quality of fonts can be obtained from a neural network, how designers create and train their own neural networks and why a person is still at the head of the design process.
Make time to focus on UX by designing «starter kits» templates in Figma
Matan Rosen spoke about how to use the concept of atomic design in practice when working with design systems in Figma, and explained why this speeds up the process. He suggests creating small starter kits of components (atoms), from which more complex structures can then be assembled. As a visual example, he showed how to create components for the design of tables.
AI-Powered Tools for UX Research: Issues and Limitations
NNGroup studied 4 AI tools for UX research and explained why they cannot be trusted today. Such tools do not feel the context, cannot process visual content, give vague recommendations, tend to provide incorrect information and, contrary to the claims of developers, have a biased "point of view".
AI-Powered Tools for UX Research: Issues and Limitations
What’s The Perfect Design Process?
Vitaly Friedman tried to figure out what the "ideal" design process should look like. He briefly highlighted the advantages of 4 popular design models, and most importantly, in the second part of the article he told about his own experience and the process by which he works and which allows you to create effective business and user—oriented projects.
What’s The Perfect Design Process? — Smashing Magazine
⚡️ Briefly
Superhuman’s Secret. Growth Design analyzed the onboarding and UX features of the Superhuman email service and told what they are good for.
Superhuman’s Secret 1-on-1 Onboarding Revealed
Heuristic Evaluations: How to Conduct. NNGroup has prepared step-by-step instructions for conducting a heuristic evaluation of the product, as well as a special template.
Heuristic Evaluations: How to Conduct
New technologies
Generative AI: What Is It, Tools, Models, Applications and Use Cases. Experts from the research consulting company Gartner answered popular questions about generative AI in clear language. They told what generative AI is, what is the reason for the high hype around this technology, what are the advantages and practical examples of its use, what benefits AI can bring to business, how it will affect people's work, and much more.
The report is written in an accessible language, so it can be sent to people who decide on the implementation of AI technologies, but are not directly related to development.
Forecasts:
2024: 40% of business applications will integrate conversational AI (in 2020 there were only 5%)
2025: 30% of teams will use AI in application development and testing
2026: 60% of website and application design will be automated using AI
2026: 100 million employees will interact with their robo-colleagues
2027: 15% of new applications will be generated without human intervention
Generative AI: What Is It, Tools, Models, Applications and Use Cases
🧘 Inspiration
Vinyl Records. A simple but stylish identity of a music store, built entirely on a simplified image of a vinyl record.
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